In response to a recent article on the BBC.   http://www.bbc.co.uk/news/technology-18813237   The BBC recently covered the potential downside to Facebook advertising through setting up a fake company profile in order to drive up a fake brand’s number of ‘likes’. It questioned the ...

We’ve been working hard at Upcast to develop our market leading technology and the June 2012 release of Upcast included some exciting new features to help marketers get more out of Facebook advertising. One of the most innovative features added to ...

Today at Upcast Social we’ve launched a new feature called Frequency Strategy aimed at brand advertisers that are looking to reach as many individual people in their target audience as possible whilst also limiting the frequency of ads being shown. When ...

We are happy to announce the latest release of Upcast, which went live earlier today.   There are a host of new features and back-end improvements to the tool that will quietly enhance your user experience. Here are the key items that ...

‘Premium’ – the new 4-pronged advertising platform on facebook. Previously premium ads were only available in the right-hand side bar as a ‘like’, an event, a video comment or a poll. Now different type of adverts will appear in 1 ...