01 May 2015
Posted by
Admin

Supplement Organic Reach with Paid Media on Facebook

Digital marketers in tune with social media advertising on Facebook know that organic reach on the platform has been all but decimated. In fact, a recent study reported on by Adweek, found that the reach of organic page posts in March averaged just 2.6%. This news highlights the importance of... Read more

28 Apr 2015
Posted by
Admin

Make the Most Out of the Biggest Day in Sports with Twitter Advertising

What turns just another Saturday into the greatest day in sports of the year? How about the convergence of game-day calendars from every large sports franchise out there, from boxing to baseball, and beyond. That’s exactly what will happen... Read more

16 Oct 2014
Posted by
Admin

MediaMath Acquires Social Advertising Platform Upcast to Enhance Social Media Offering

Upcast Technology Offers MediaMath Clients Large-Scale Social Ad Campaign Management and Optimization on Facebook and Twitter Read more

06 Oct 2014
Posted by
Admin

m/SIX chooses Upcast as Paid Social Tech Partner

October 6, 2014 - ASIA PACIFIC – Upcast Social, the Facebook® and Twitter ad management tool built for global media agencies, announced today the partnership with media agency m/SIX across APAC markets. m/SIX will utilise Upcast’s paid social management tool to bring advanced Facebook and Twitter ad campaign management, in addition to benefiting from Upcast’s expertise gained from working with global brands and agencies. Read more

17 Jun 2014
Posted by
Admin

Upcast expands into Germany

Facebook PMD and Twitter Marketing Platform Partner to support media agencies and advertisers in Germany Read more

26 Mar 2014
Posted by
Colin Kim

Five mistakes to avoid when planning social network ad campaigns

Social network ad campaigns are playing increasingly important roles in the marketing communications strategies of many leading brands. As people spend more time on social platforms, marketers are faced with growing opportunities to deliver their message with more advanced tools at their disposal. However, these can be difficult to master, and it can sometimes be easy to make mistakes. Here is a list of five commonly made mistakes and how you can avoid them. Read more